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Tim has extensive experience in generating strategic marketing outcomes for large scale, complex organisations, as well as boutique start-ups. He has overseen many large-scale market research projects both in Australia and Asia and has been a featured speaker at a range of conferences in Australia and overseas on marketing communications strategy over the past five years. “Regardless of whether your marketing budget is $10 or $10 million, it’s not worth spending a single dollar on marketing unless it’s carefully aligned with a well-researched strategic plan,” Tim says. “Often the messages that are going to connect with your key stakeholders are hidden away in coffee shop conversations or cluttered shopfronts, where you can take a fresh look at life through the eyes of your audience. Field research and analysis is often pivotal in turning a beautiful campaign into a beautiful outcome.” Twig Marketing offers a wide range of strategic marketing services including: • Strategic reviews of team structure and operation • Field research and analysis – particularly in evaluating opportunities in Asia • Strategic planning workshops • Writing marketing plans • Implementation of marketing plan • Research and analysis of marketing communications • Development of design, photography, and marketing services briefs For more information, please contact Tim Winkler. |
