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Brand strategy

Great brands provide a window to an even better future


Being remembered is great. Inspiring action is even better.

When you head out the door and suddenly realise you want a coffee, chances are you will know where to go and buy one. The shop will be close by, or you will remember it for the consistently outstanding coffee flavour, or you will go to a place just because you like the people.

These kinds of attributes are the factors that are most important to your brand – the key perceptions that others have of your organisation.

Sure, we can develop logos, come up with taglines, and produce all sorts of fancy charts to tell you about your brand – but that work shouldn’t start until we get a clear idea of what others think about you. Once we work out what they think now, we work with you to visualise how you would like them to see you – and then we set about the branding work to achieve your branding vision.

Great brands sell themselves – but to achieve that status, we need to partner with you to explore the power and potential of your own brand.

Details:

SKILLS: Brand analysis, market research, brand development, branding implementation, branding policy and regulation

RECENT PROJECTS:

  • Brand review, re-visioning and redevelopment for universities, VET provider, SME’s in regional Australia, not-for-profits
  • Market research into brand perceptions for universities, SME’s in regional Australia, not-for-profits, government agencies
  • Brand building strategies for universities, government agencies, SME’s
  • Competitor brand reviews and market analysis

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