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Higher Education

A specialist higher education marketing consultancy

Higher education marketing requires experience, strategy and innovation.

Whether you are seeking enrolments, a better profile or the hearts and minds of parents and education agents, Twig Marketing offers specialist higher education marketing advice that delivers results.

Because the Twig network includes only hand-picked professionals who we have seen deliver amazing results time and time again, we can provide instant access to marketing services at a fraction of the cost of hiring permanent staff.

Twig Marketing is one of Australia’s leading higher education marketing services companies, providing specialist strategic advice and content development tailored to the needs of universities and VET providers.

The Founder of Twig Marketing, Tim Winkler, has worked in senior roles in higher education for more than a decade and understands the challenges, constraints and also opportunities that marketers face in higher education both in Australia and internationally.

Prior to founding Twig Marketing, Tim was Director of Marketing at Monash University from 2005-09, responsible for the national and international marketing results – including management of the university’s marketing team in Malaysia. He also served as Director of Media and Communications at The Australian National University from 2002-05.

In addition to campaign management, brand development, brand management, marketing integration, internal communications and external communications, Tim also has experience in price analysis, business development, course demand analysis, employment branding and fundraising.

Tim writes regularly on higher education issues and has presented a range of papers on higher education marketing both in Australia and internationally. Twig Marketing has produced a range of papers on higher education marketing based on unique research, available on the Twig website or by contacting Tim Winkler.


Our services include:

  • Strategy development;
  • Structural reviews;
  • Web strategy and content development;
  • App development;
  • Media and public relations management;
  • Media training;
  • e-magazine production;
  • Brochure development;
  • Video production;
  • Photography.


Contact Twig

  • Content that counts
    High impact requires talent paired with strategy
    Strategy & Analysis
    Aligning marketing effort with organisational goals
    Brand strategy
    Great brands provide a window to an even better future
    Market research
    Results start with the right questions
  • Digital
    Click now! Your tech revolution starts here
    Media & PR
    Technology has elevated the importance of great storytelling
    Higher Education
    A specialist higher education marketing consultancy
    Regional Australia
    Fresh marketing ideas for regional Australia
  • Where to start?
    Daunted? Free webinars help you begin
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