Well over 10,000 messages a day are be seen – and largely ignored – by the average person. If you want to engage with a 21st century audience, you have to embrace the technological revolution that is underway.
Mobile connections outnumber people in more than 100 countries – including Australia.
Technological change is so vast that whole sectors – universities, the media, retailing – are being constantly re-envisioned.
How do you cope? Do you need Facebook and Twitter? Is it bad to still print brochures? Should you be spending your time producing eNewsletters instead of direct mail promotions?
Despite the me-too urge to embrace everything electronic, the answers to these and a dozen other technology questions will vary depending on you, your customers and the environment that links you and them.
At Twig Marketing, we love technology – not because it offers a marketing solution but because it presents a host of opportunities that few people imagined five years ago.
Organisations can no longer bung out some press releases and wait for their profile to rise through traditional media. People are dipping into a wider range of content, more often, and a best of it is often snack-size – brief, bereft of detail, but pithy.
Hundreds of firms can offer you digital marketing, but far fewer offer reasonably-priced digital strategy and fresh content that really sings.
Digital need not be difficult or expensive for many organisations – but it absolutely cannot be ignored. Contact Tim Winkler to start the conversation.
SKILLS: Global technology insights, practical digital applications, evidence-based digital strategy, digital measurement and evaluation, digital campaign development, integration of digital with print
Questions, issues or concerns? I'd love to help you!