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Even hardened technology analysts are surprised by the pace of application development – with billions of apps downloaded each year to a growing array of devices. Mobile applications – blending video, text and images into a portable multimedia experience – one of the fastest growing forms of communication today. With the imminent arrival of the Google phone and other devices, many organisations are now wrestling with how to inject themselves into this emerging field. Should you insert yourself into an already successful app or is now the time to invest in your own app, taking leadership in the field? While downloads are soaring, the number of apps available is also skyrocketing, and the environment is headed rapidly down the path of other electronic media – an exquisite clutter, where participation is irrelevant unless it is part of a greater strategic plan. Pouring money into the development of yet another needle that your audience will not find in the haystack is not wise – but using the platform to meet a strategic need and then linking your app into your other communications strategies is a potential breakthrough. With our partner Cloud10 Communications, we are creating an exciting range of new apps, which stand out because of their engaging content. These apps use the rich multimedia capabilities of smartphones, combining text, video, still images and GPS positioning into a high value package. Professionally written, edited, designed and packaged – just like a book that you would buy from a book store, but with the extra personalisation of video and GPS positioning combined. To find out more about the growth of apps and the potential for your organisation, call Tim Winkler. |
