Founder
I have built my career around retailing ideas.
I founded Twig Marketing in 2010, after almost two decades in marketing, corporate affairs and journalism and love any opportunity to apply my experience and ideas to new clients – large or small.
I have played a lead role in planning, coordinating, managing and delivering marketing and communication strategies for a range of government and non-government organisations over the past 13 years, including serving five years as Director of Marketing at Monash University. I have also won a range of awards and am regularly invited to speak on marketing and innovation at conferences both nationally and internationally.
I approach each job for Twig in the same way – looking at opportunities to insert ideas and opportunities into a whole range of materials in a strategic way. So that clients are proud of the outcome – and audiences remember the message.
My one tip: Never believe any marketer who says they have all the answers for your organisation. Look instead for someone who will listen to your challenges and then come up with a practical, evidence-based plan, so you have confidence the campaign will deliver clear returns on your investment.
- Tim Winkler, Director, Twig Marketing
Experience:
- Development and implementation of marketing strategies for universities, VET providers, government and a range of companies in rural and regional Australia
- Reviews of marketing operations for several universities and faculties
- Extensive experience marketing to Asia and within Asia, as well as across Australia
- Extensive experience in market research, market analysis and development
- Regular commentator on marketing and communication issues
- Managed hundreds of highly successful digital campaigns
- Extensive experience in managing and analysing social media impact and opportunities
- Development of two successful apps, many successful websites
- Extensive experience in publication strategy, publication management and publication writing/editing
- Huge range of published writing, including more than 1500 articles in metropolitan media in Australia and the UK, more than 700 press releases, hundreds of brochures, numerous reports and a book
Contact Tim for an obligation-free chat about new marketing ideas and ways they could be applied to your organisation.
