Tim Winkler

Director

TimI have built my career around retailing ideas.

I have played a lead role in planning, coordinating, managing and delivering marketing and communication strategies for a range of government and non-government organisations over the past 15 years, including serving five years as Director of Marketing at Monash University. I have also won a range of awards and am regularly invited to speak on marketing and innovation at conferences both nationally and internationally.

I approach each job for Twig in the same way – looking at opportunities to insert ideas and opportunities into a whole range of materials in a strategic way. So that clients are proud of the outcome – and audiences remember the message.

My general advice: never believe any marketer who says they have all the answers for your organisation. Look instead for someone who will listen to your challenges and then come up with a practical, evidence-based plan, so you have confidence the campaign will deliver clear returns on your investment.

 

Experience:

  • Development and implementation of marketing strategies for universities, VET providers, government and a range of companies in rural and regional Australia
  • Reviews of marketing operations for several universities and faculties
  • Extensive experience marketing to Asia and within Asia, as well as across Australia
  • Extensive experience in market research, market analysis and development
  • Regular commentator on marketing and communication issues
  • Managed hundreds of highly successful digital campaigns
  • Extensive experience in managing and analysing social media impact and opportunities
  • Development of two successful apps, many successful websites
  • Extensive experience in publication strategy, publication management and publication writing/editing
  • Huge range of published writing, including more than 1500 articles in metropolitan media in Australia and the UK, more than 700 press releases, hundreds of brochures, numerous reports and a book

Contact Tim for an obligation-free chat about new marketing ideas and ways they could be applied to your organisation.

Email: tim@twigmarketing.com

Phone: 0409 551 743

 

Graeme Lodge

Marketing Consultant

GraemeWhether I’m working on a broad campaign for a large corporation,

or a sharply focused local government project, one of the things that gives me the most joy is bringing together our big-picture aims and actionable, measurable targets. The confluence of market research, experience, and instinct is where true creativity lies.

I love working with a range of organisations to rapidly deliver better sales outcomes, improved audience engagement and a measurable improvement in the RoI you get from your campaigns.

Proudly based in Twig’s Hobart office, I regularly work on campaigns across Australia and am always happy to have an introductory conversation about approaches and pitfalls with new projects.

 

 Experience:

  • Brand strategy
  • Media ad buying
  • Market analysis
  • Creative development
  • Student and staff recruitment
  • Marketing strategy
  • Stakeholder engagement
  • Business analysis
  • Staff training and development
  • Business process analysis and improvement
  • Destination brand development

Contact Graeme for an obligation-free chat about new marketing ideas and ways they could be applied to your organisation.

Email: graeme@twigmarketing.com

Phone: 0414 014 056

 

 

Jacqui Francis

Research consultant

JacquiSynthesising latest research and trends is helpful for any organisation – from one-person start-ups to huge organisations. I examine existing research across a wide range of sectors to provide clients with an overview of opportunities, threats and trends to be aware of.

I also help run focus groups and coordinate our in-house market research.

I worked as a primary teacher for well over a decade and have completed a Master of Education degree. I recently chose to move from the front of the classroom to the back and am a PhD candidate at the University of Melbourne, examining ways to effective apply positive psychology in the classroom to improve education outcomes and student wellbeing.

 

 

 

Experience:

  • Education and teaching
  • Market research
  • Curriculum development
  • Assessment

Email: Jacqui@twigmarketing.com

Phone: 0478 178 914

 

 

Amanda Johnson

Account Manager and Marketing Consultant

AmandaA recent graduate from La Trobe University with a Bachelor of Business (Marketing and Management), I have interests and experience that range between agriculture, consumer behaviour, marketing and management, and hospitality. Over the past ten years I have helped launch several successful restaurants and I have a clear insight into defining and maintaining positive customer relationships and experiences.

Born and raised in regional Victoria and based in Twig’s Shepparton office, I have a passion for delivering marketing strategies, content and campaigns that are practical, relevant and effective to target markets, particularly to consumers outside the metropolitan boundaries.

I have decided to return to university in the coming months to complete a Master in Business Administration (MBA).

Email: amanda@twigmarketing.com

Phone: 0423 748 029

 

 

 

Criselda Esmayan

Digital Lead

Pepx

The quest to continually seek to improve digital functionality and design inspires Pepx Esmayan.

Pepx has a tremendous capacity to solve marketing and communication challenges, combining her background in web development and IT with her passion for graphic design and understanding the user experience.

Pepx has delivered digital solutions to clients around the world, in Australia, USA, UK and  Philippines, working in higher education, tech, medical, agriculture and hospitality industries.

Pepx (pronounced like the cola brand, but with a more science-focused meaning) has an incurable curiosity in relation to practical and effective applications of technological innovations and is always looking for new challenges to solve!

Email: pepx@twigmarketing.com

 


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