Tim Winkler

• Director of Twig Marketing
• Director of Marketing at Monash University 2005-09
• Director Media at the Australian National University 2002-05
• Media Adviser in Premier’s Media Unit, Victorian Government 2000-02
• Reporter based in Edinburgh 1999-2000
• Reporter for The Age 1992-1998
• Co-winner of Walkley award for journalism (1996) and CASE award for publications (2009), among other awards.

As a journalist at The Age, I was sent out from time to time to find stories in rural Victoria. One day we happened across a street stall. With an angle on social change and a good picture, three sponge cakes on a card table turned into a page 3 story read by hundreds of thousands of people.

I approach each job for Twig in the same way – looking at opportunities to insert ideas and opportunities into a whole range of materials in a strategic way. So that clients are proud of the outcome – and audiences remember the message.

I worked for eight years as a journalist in Australia and the UK, and more than a decade running media and marketing for government and universities.

I have established Twig Marketing in order to work with a wider range of clients across the University and Government sectors, as well as with a select range of corporate clients.

Experience:
-    Extensive experience marketing to Asia and within Asia, as well as across Australia
-    Published writing includes more than 1500 articles in metropolitan media in Australia and the UK, more than 700 press releases, hundreds of brochures, numerous reports and a book
-    Developed media training program and has successfully trained more than 400 people
-    Invited speaker to numerous marketing conferences in Australia and the UK
-    Has reviewed marketing operations for serveral universities

-    Has developed and implemented marketing strategies for a wide range of organisations